LG is shutting down much of its LG Cloud service for syncing photos, videos, music, and documents across devices on December 30.

The app for PCs, iOS, Android, and LG Smart TVs will be going away on that date, and the service will no longer sync with the Gallery, Music, and File Manager apps on LG phones. The service’s website will also be going away. A backup site and the PC app will be available through January 31 to allow users to back up their data. LG will delete personal information and data on the service on February 1.

Data won’t be deleted on the LG Backup app on LG phones or the AvatarBook app on LG Smart TVs. Videos uploaded from LG 3D camcorders will also be staying.

The company has been alerting existing users to the changes since September. The service created a splash when LG first launched it in 2012, but LG has not done much to publicize the gradual shutdown of the service to non-users. As of today, the website is displaying a pop-up on the upcoming changes.

The service has offered 5GB of free storage, and for those looking for another place for free cloud storage, the news could be a downer. But LG is primarily a hardware vendor, so a cloud service isn’t exactly in the company’s core competency, unlike, say, Box and Dropbox.

Still, LG doesn’t offer a very useful explanation as to why the LG Cloud is becoming unavailable.

“Service scope has been reduced due to changes in LG Cloud’s operation policies,” a frequently asked questions (FAQ) page states.

VentureBeat